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EASYJET AIRLINE COMPANY LIMITEDEasyJet Airline Comp all check ( elementaryJet ) is a low-f ar flight path company base at capital of the United Kingdom Luton drome . easyJet is one of Europe s largest low-fare airlines and operates domestic and international scheduled go . easyJet flies on 307 different routes to 80 different European cities . easyJet has a Type A Operating License from the subside in Kingdom Civil Aviation Authority allowing it to make passengers , despatch and mail on aircraft with 20 or more(prenominal) sit (Wikipedia , 2007 easyJet s business model and chat plan pantomimes that of the Ameri brook based Southwest Airlines which has aided easyJet s growth over the oddment ten-spot historic periodeasyJet was founded by Stelios Haji-loannou on October 18 , 1995 and began operating on November 10 , 1 995 with two Boeing737-200 aircraft leased from the Independent Aviation build out Limited . In the beginning easyJet only flew from capital of the United Kingdom Luton Airport to Glasgow and Edinburgh In 1998 , easyJet purchased a 40 s pack in TEA Switzerland . By 1999 easyJet had over three meg passengers and was traded on the London melodic line Exchange in October 2000 . In 2002 , easyJet acquired Go Fly , a London based airline , and in December 2003 easyJet clear a new hub in Berlin , Germany at Schonefeld Airport . In May 2004 easyJet increased its avail from two routes to eleven routesIn 2004 , FL Group began purchasing stock in easyJet and a rumor of a takeover ensued . However , by 2006 FL Group sold its shares in easyJet and the takeover never occurred . In November 2005 , easyJet CEO Ray Webster stepped stamp out and was replaced by Andy Harrison . down the stairs the leadership of Andy Harrison , easyJet expanded its fleet to 122 aircrafts , 262 routes , and 74 airports in 21 countriesIn 2007 , eas! yJet reported carrying over 37 million passengers easyJet s success can be attributed in large adjourn due to its website and cyberspace presence . Between 1995 and 1997 easyJet reservations could be make only via the think .

Travel agents would not book easyJet reservations because they would not receive a commission . In 1997 easyJet developed a website in to take reservations , and bookings skyrocketed by over 98 in 7 years Easy BrandThe communications polish of easyJet begins with the get together , Stelios Haji-loannou . easyJet and the easy blade are two separate entities easyJet is own by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou . Haji-l oannou is excessively the fix owner of the easy Haji-loannou licenses his easy brand to his airline as well as to other easyGroup corporations . easyGroup corporations assume a tip off to Haji-loannou for the use of the name . However , easyJet does not defecate to pay to use the easy brand name . This position and communication style is important because if a company tries to jump any type of hostile takeover , the easy brand would be protected This arrangement displays the type of protection , culture , and fealty Haji-loannou has in his companySouthwest AirlineseasyJet has developed its culture of communication to mimic that of American based Southwest Airlines . Both easyJet and Southwest Airlines are low-fare...If you lack to get a full essay, order it on our website: OrderEssay.net

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